Further deals will be forthcoming, CEO Niccolo de Masi told analysts last week. "Glu now has partnered with two celebrities with a combined social following of over 240 million, he noted. We intend to continue expanding upon our entertainment partnerships on an ongoing basis and have a number of later-stage discussions underway. I anticipate Glu titles having the support of over 400 million social channel followers by the end of 2016." The company is also planning to launch games based on the next James Bond movie and the upcoming "Terminator: Genesis" movie. Glu's fourth-quarter results also surprised analysts. Sales of $72.9 million topped analyst forecasts by almost $10 million. Adjusted earnings per share of 11 cents exceeded the average analyst estimate of 2 cents. Two very different approaches, both paying off. The same couldnt be said for early mobile-gaming pioneer Zynga ( ZNGA ).
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